"Goal Setting Templates for Online Marketers"
"Easily Plan a Year of Your Marketing & Promotions Using These Fully Editable
Fill-in-the-Blanks Planning Templates and Tools"
Goals are the foundation of a business plan. Without goals, you don’t have a direction to take. Any steps that you take in your business are arbitrary and often end up being a waste of your energy, time, and money. Operating a business without goals is often compared to heading out on a trip without a map or directions.
You probably already know the importance of goals for your business plan. However, what you, and many millions of other entrepreneurs, may not realize is that your business plan, and your goals need to be updated annually.
Answer these questions…
- Did your business change over the past year?
- Do you have new products or services?
- Do you have new customers and prospects?
- Do you want to make more money this upcoming year?
If you answered yes to any, and all, of these questions then guess what...?
It’s time for new goals.
If you want to take your business to the next level, and increase your income, then new goals are in order. But let’s be clear here…any old goal won’t do. To take your business to the next level, there are some fundamental considerations you’ll want to make when setting your goals
You’ve likely been exposed to the concept of SMART goals. These are goals that are:
- Time bound
One of the most often overlooked components of SMART goals is the concept of Achievability. Is the goal that you’re setting realistic? Is it something that you can take steps toward on a consistent basis?
Why is achievability important and why is it so difficult to pinpoint? The question is often motivation. We, by nature, tend to set either really super safe goals or pipe dream goals. Safe goals, goals that can be accomplished with little or no effort, are often set by folks who are just going through the motions in business.
They’re not excited about their business. Or they’re too busy to set goals, or they’re terrified of failure. Generally, entrepreneurs aren’t terrified of failure but they can feel overwhelmed and/or apathetic about their business. If you’re no longer excited about your business, it may be time to step back and explore why.
But what about those that tend to set pipe dream type goals? We’re talking about those unrealistic “I’m going to sell a million products” type goals when last year they only sold 1000 products. These types of goals are exciting.
It’s easy to get pumped up about a goal that triples your income or has you hitting the bestseller’s list, right? But motivation for grand and unrealistic goals often fades quickly. You’re left with a goal that never really got off of the ground and perhaps some wasted time, energy, and effort.
What Makes a Goal Achievable?
Achievable goals are goals that challenge you. They force you to create a strategy and a plan to follow through. However, the follow through must be possible. It’s the ability to follow through that determines whether a goal is achievable or not.
Here’s an example, let’s say that you decide you want to double your income by adding an affiliate program to your business. You take the steps to create the affiliate program. Great. However, if you don’t also follow through and create good products or services along with good promotions that your affiliates can offer, then sales won’t increase and neither will your income.
If you don’t market your affiliate program and bring on highly motivated affiliates, you won’t double your income. So, an achievable goal is a goal that you can realistically follow through on the steps required to make it happen.
Summing it up. An achievable goal is:
Challenging – Achievable goals don’t need to be easy goals. They should challenge you to work hard. Motivating – Your goal should make you feel motivated with every step that you take. As time goes by, you want to be able to continue taking positive steps toward success. Realistic - it might take hard work but with a good plan, you can achieve success Doable – you must be able to follow through on your plans to achieve success.
Achieving Success – Milestones Are the Secret Ingredient
Milestones are actions or events that mark a significant step in your process. For example, if you’re writing a book then you’ll have a better chance at success if you set smaller goals that lead up to your end goal of writing the book.
You can work backwards to determine what your milestones should be and when they should be accomplished. For example:
Goal: 50,000 word ebook/information product done by June 15th
June 15th – book edited and ready to publish
May 15th 50,000 words
April 15th 40,000 words
March 15th 30,000 words
February 15th 20,000 words
January 15th 10,000 words
Milestones help you stay on track to achieve your goal. It makes a larger goal much more manageable and breaks the process up into smaller goals that are also specific, measurable and so on.
Setting milestones and breaking your goal down into manageable steps is a test. If you’re unable to do that, then the goal is not achievable. IF your smaller goals and milestones seem too difficult to achieve, then the goal is not achievable
We’ve talked quite a bit about what an achievable goal is and why it matters. We’ve defined what achievable means in terms of goal setting and how to know if your goal is achievable. It’s important to also take a look at what types of goals help you take your business to the next level. It’s easy to get caught in the “more money” type of goals. However, there are other types of goals that can lead to increased profits and a better business as well.
The Three Major Goal Categories to Grow Your Business
If someone were to ask you right now what one step you could take to grow your business what would you answer? Generally speaking there are three categories to look at. And if you establish achievable goals in all three areas, you’re on your way to fantastic business growth and a good year.
#1 Income Goals – Income goals are just that. They are “I want to make $XXX in profits this year.” They require some pretty strategic planning. You have to determine how you’re going to reach those income goals. What are you going to add, change, get rid of, and so on?
#2 Audience Goals – An audience goal means that your goal is to grow your followers, prospects, and ultimately your leads. This approach builds your exposure and awareness and generally leads to more profits. Again, you’ll want to decide what an achievable audience goal is and how you’re going to achieve it.
#3 Product Goals – This refers to the goal of releasing new products or creating promotions for existing products. Take a look at your existing funnel. Explore your audience needs, motivations, and buying process. How can you add more value with products or services and grow your business?
As you look at these goal categories, you’ll see that they support business growth and they support one another. A larger audience increases profits; more products and promotions may also increase your income. Identify your goal for the upcoming year. Break it down into smaller goals, set milestones, and achieve success.
Now, couple this information with this month’s tools and you’ll start achieving your online marketing goals in no time.
Let’s Talk About the Templates and Tools Included in this Month’s Package:
Goal Setting Worksheet
Getting your goals down on paper is a great start! Use this worksheet to document your milestones, completion dates, resources needed, your tasks, tasks you can outsource and the status of each goal.
Now you’ll have it all in one place, so keep this worksheet handy to keep track of all your online marketing goals.
Goal-Focused To-Do List
The Goal-Focused To-Do List is where you can keep track of goals by breaking them down into Audience Building, Income Producing and Products to Create or Promote sections.
There are also sections for you to list out other tasks for yourself and tasks that you can outsource.
This worksheet will keep you focused on your goals as you list your detailed tasks.
Never Ending Ideas for Your Audience Building
This brainstorming checklist gives you 50 detailed ideas to use for your audience building efforts. You no longer have to struggle with what to do next to build your tribe. Keep going down the list and try them all.
Audience Tracking Spreadsheet
Keeping track of your audience growth is so important so you can easily identify what is working and what isn’t in your marketing efforts. Use this spreadsheet template to track your audience growth over time comparing it to your monthly and yearly goals based on all the different platforms including social media, website traffic and your email list. Find what’s really working and what isn’t to grow your audience.
Never Ending Ideas for Your Income Producing
This brainstorming checklist gives you 50 detailed ideas to run with when you are looking for more ideas on how to grow your online income. As you grow your audience you’ll want to find new ways to engage them and convert them into sales.
Tracking your income, expenses and profits is essential for the success of your online business. This spreadsheet makes it easy to quickly see a summary of your income, expenses and profit for each month of the year. No more wondering if you are losing money. This will keep you organized and keep everything all in one place.
Never Ending Ideas for Product Promotions
This brainstorming checklist gives you 50 great ideas on how you can run product promotions. Sometimes we need a little inspiration and this list will give you just that! Examples are included too to make it even easier.
Product Launch and Promotion Tracking Spreadsheet
It can be difficult to keep track of all of your products and how they are performing in your business. That’s why we created this template to make it easy for you to track the income, expenses and profits for each one of your products. No more guessing which product is actually your most profitable, you’ll have it all documented in this spreadsheet for easy reporting.
The daily planner will keep you on track with your goals by breaking out the To -Do’s into sections of Audience Building, Income Producing, Product to Create or Promote and Tasks to Perform or Outsource.
Use this template every day to ensure your tasks are in line with your goals.
The Weekly Planner will give you a high level overview of what tasks you performed each day to bring you closer to your goals within each one of the sections also listed in your daily planner. Yet another check to ensure you are staying on the right track with your tasks in order to reach your goals.
The monthly planner templates give you a template for each month of the year. They are fill in the blank so you can reuse them from year to year. You can track your income goals, audience goals, product creation goals, products to release/promote and your content publishing.
Combined with the daily and weekly planners, you are guaranteed to stay on track with your goals.
As you can see these templates and tools will help you with every step of your Goal Setting process. Use them as you plan out your goals and to keep you on track all year long.