Below is a sample of whats inside the report 7 Ways To Improve Facebook Ads

Facebook is one of the best platforms to market your business on. However, their new algorithm makes it difficult for businesses to constantly market content to their audience.

Users now see more posts from families, friends, and relevant groups and less from brands.

This is why now more than ever, leveraging Facebook Ads is extremely important.

Invest in paid ads to reach your target audience, help them connect with your business, and advertise your offers.

Your success depends on the effectiveness of your ads. So, use this article to not only start advertising on Facebook but improve your ads and ensure a return on investment.

LEVERAGE FACEBOOK AD TARGETING

The most effective way to build ads that attract attention and lead to higher conversions is to target a specific audience and write to it. If you target anyone your ad campaigns won’t give you the desired results.

Facebook ad targeting allows you to narrow down your audience and target a specific group of people. Doing this helps you to understand what prospects want, write an effective ad copy, and get more conversions.

Target people on different levels of the buyer journey and write ads that speak to them and cater to their needs. That is the only way to succeed.

Build different ads for different types of people. Target people based on demographics but make sure you create ads that resonate with them. For example, if you sell women’s clothing and decide to target people from the ages of 18 to 50, don’t use the same ad. Use informal, upbeat, and persuasive language to get millennials to click on your ad and buy. Use clear and compelling language to sell to the older generation.

Target people based on interests. Simply go to your ‘Ad settings’ and navigate to the ‘Interests’ section. To narrow down your search and succeed, choose overlapping interests. For example, if you are a gym owner, target 4 overlapping interests. Such as people who like fitness and wellness, health professionals, sports fans, and people who sell sporting equipment.

The goal is to ensure you send the right message to the right people and increase your conversion rates.

You can also target people based on profession, education level, or geographical location.

UTILIZE CUSTOM AUDIENCES

Narrow down your audience even further with Facebook custom audiences. Custom audiences allow you to remarket your business to people who already know your business. They also make it easy for you to find prospects and advertise to people who are interested in your offers.

Use custom audiences and target people based on engagement, website traffic, offline activity, app activity, and customer files.

Come up with an exhaustive list of people who engage with your content on Facebook and market to them. What do they love about your posts? What are they commenting on? Identify their interests and create ads that resonate with them.

Identify people who have recently visited your website and interacted with your pages and advertise to them. Offer discounts to accelerate buying decisions and ensure they don’t go to the competition. Make sure you mention that the offer is available for a limited time only to create a sense of urgency and increase sales.

Target people who have expressed interest in buying your product via offline channels. For example, ones who phone you or walk-in clients.

Advertise to people who have recently downloaded, installed, and launched your business app.

If you have a gaming app, use Facebook custom ads to target gamers. There are many ways to go about it. You can go to ‘Buyer profiles’ and select ‘Gamers.’ Or go to ‘Digital activities’ and choose ‘Canvas Gaming’ then ‘Console Gamers.’ Experiment with available options and target all to see which option works best.

You can also use customer files to reach prospects. For example, match client contact details like phone numbers or email addresses to Facebook IDs or accounts and target account owners.

Another option is to display ads based on the type of device users use to log in to Facebook. For example, if you sell iOS products, target iOS users and exclude Android users and vice versa. To filter your audience based on the type of device used, go to ‘Mobile Device User’ and select your preferences.

The best part is that you get to decide who to display your ads to. For example, you can target people who access Facebook from their tablets only, ones who use tablets and smartphones, Android users only, all mobile devices, and so on. Just make sure your ad is mobile-friendly to give users the best experience, convince them to buy, and increase sales.

USE FACEBOOK INSIGHTS

Use Facebook Insights to collect important data, target the right audience, reach the right people, and gain audience insights. Study user behavior to ensure you show the right ads to the right people. Understand how prospects interact with your posts, website, Facebook page, or app to promote offers they are interested in and ensure a sale.

Find out how many people visited specific web pages and how long they stayed on your pages. Understand how prospects engage with your content and the kind of information they are looking for to advertise the right product or service.

Practice social listening and monitor conversations. What are your followers talking about? What are their recent challenges or needs? And how can you use your ad to offer solutions and help them mitigate specific challenges?

Study user behavior to create attractive offers that your target audience is interested in and ensure your ads get you sales.

Other great tools to use to understand your audience and build the right ads are Facebook Business Suite and Creator Studio.