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Snapchat has over 200 million daily active users and is, therefore, one of the best platforms to market your business on. Many people are using it to meet their goals daily. You should too!

Whether you own a startup or are a business guru, you should take advantage of the power it brings and use it to raise brand awareness, reach your target audience, grow traffic, and meet your marketing goals.

Getting started is as easy as setting up your account and making the most of it. The process is simple and straightforward and won’t take too much of your time.

Let’s dive in!


Just like any other platform, the only way to succeed on Snapchat is to build an engaging community and grow your audience. You want people to know you exist and therefore, follow and engage with your posts. So, make this your priority.

Use your business’s name for your Snapchat handle when creating your account and use the same username across all business profiles. This is the first step to ensure your audience finds you.

Next, create a unique QR code that people will use to follow you.

And then, focus on building your follower base. You can add friends using their Snapcode, username, or via the ‘Quick add’ and ‘Nearby’ features. Connect with your existing followers and ask them to follow you. Share your QR code across all platforms that you are active on. For example, your Facebook account, Twitter account, as well as your YouTube channel. If you have a mailing list, use it to get more followers. Invite your subscribers and convince them to follow you.

Doing this will be easier when you already have a decent number of loyal readers. This is because they already trust your content and will, therefore, be more than happy to engage with the rest of your content.

Post frequently to grab attention and keep your followers engaged. Upload interactive and interesting content. Share a snap at least once or twice a day. This is a great way to build connections and grow your audience.

Understand your audience and share posts that they enjoy and value. Don’t focus on promoting your product or service daily. Build connections and establish relations first and then start marketing.

This is a brilliant way to build trust and grow your follower base.

Connect with influencers to attract more people. You can partner up with them or ask for mentions. For example, identify the top 5 influencers within your niche. Ask them to promote your content or talk about a new product, promo, or event that you are hosting to their followers. This is a great way to quickly reach new people and grow your community.

Persuade them to promote your content by creating information that’s worth promoting. A lot of influencers will be happy to share your content with their audience because they are already doing it for other brands.

If you fail to get anyone to partner with you, don’t be discouraged, keep trying. Eventually, you will find an influencer who will say yes and that’s all you need.

Remember to also accept invites and follow other accounts as often as you can.


Next, create content that’s only exclusive to your Snapchat followers to pique interest, increase traffic, and get more followers. For example, if you already have a decent number of followers on other platforms promote your exclusive content to them. Mention your Snapchat account and talk about the information that’s only available to your account followers.

Use persuasive language to get them to follow you. Talk about the type of information you create, how they will benefit, as well as what they will miss out on if they don’t follow your account. Share a screenshot or a list of some of the things they will get from following you to pique interest.

You can also start a blog and pick a niche that’s in line with your business. Create high-quality content to boost traffic and grow your audience. Identify the most interesting and popular topics and use them to share information that your audience loves. Use ubersuggest or KWFinder to discover high-ranking keywords and generate ideas.

Go to famous blogs and pay attention to their viral posts. Apply their methods to your content creation process to boost engagement. After coming up with an effective content strategy and growing your audience, promote your new account

Share your QR code and invite readers to follow you. This is the best way to build your follower base because you would have already formed meaningful relationships.

Improve your content creation strategy. Produce interesting content and make it accessible to your Snapchat followers only.

Mention it to your readers. Convince them to be part of the community by uploading exciting and must-see snaps. For example, you can share behind-the-scenes activities. Give them a sneak peek into the product development process or take them on an office tour. Share your workspace, post pictures of your team members, and so on.

Create how-to guides and make them available to your Snapchat followers only. Promote your content on different social media networks.

Talk about a new product, upcoming events, and promos. Record interesting or fun videos. Include a CTA on your snaps and direct users to your store if you have an e-commerce store, for example. Use freebies and discounts to attract attention and quickly convert followers to customers.


Create attention-grabbing and interactive snaps to keep your followers and grow your audience. Add stickers, text, or emojis to your videos and snaps. The great thing about Snapchat is that you can customize your snaps whichever way you want to. This allows you to use your brand voice and share your content however you want.

So, add stickers to personalize the experience and keep your audience engaged. Launch the app. Capture and upload an image. Click on the sticker icon on your right and select the one you want. You will have access to a wide range of stickers. You can use as many as you want per image.

To add text, go to the ‘T’ icon and start writing. Customize your text whichever way you want. For example, underline your text or add your brand color and fonts. Resize the text whichever way you want and position it wherever you want. The best thing about this feature is that you can quickly and easily add a narrative to your snaps when promoting your new product or offer. This is a great way to help users understand and engage with your brand.

Another great feature that’s worth mentioning is the ‘paperclip’ icon. Use it to direct your followers to your website or blog. Capture an image of your new product, for example, and ask your friends to visit the site and learn more. Go to the paperclip icon on your right and add your website URL. Users get access to the link when they view your snap and swipe up.

Plus 8 more pages in the 7 Ways to Leverage Snapchat

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